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Starbucks Seasonality

Historical month-by-month and year-by-year returns

Based on 35 calendar years of monthly closes, starting 1992.

By Month

MonthAverageMedian% PositiveBestWorst
January+2.1%+0.5%50%+32.0%20.2%
February+0.8%+0.9%53%+14.6%11.6%
March+3.4%+2.3%74%+32.3%16.2%
April+2.1%+1.4%53%+31.6%32.5%
May+2.3%+1.3%53%+23.9%14.6%
June+2.1%+2.2%59%+23.6%13.8%
July+0.3%+1.7%66%+27.4%38.1%
August+0.2%1.0%47%+26.0%24.6%
September+1.6%+1.8%62%+21.6%18.4%
October+3.6%+2.3%68%+19.9%21.1%
November+3.7%+5.6%76%+28.0%32.0%
December+0.4%0.3%47%+21.7%17.3%

By Calendar Year

YearReturn
20257.7%
20245.0%
20233.2%
202215.2%
2021+9.3%
2020+21.7%
2019+36.5%
2018+12.1%
2017+3.4%
20167.5%
2015+46.3%
2014+4.7%
2013+46.2%
2012+16.6%
2011+43.2%
2010+39.3%
2009+143.8%
200853.8%
200742.2%
2006+18.0%
20053.8%
2004+88.1%
2003+62.7%
2002+7.0%
200113.9%
2000+82.5%
199913.6%
1998+46.3%
1997+34.1%
1996+36.3%
1995+52.7%
1994+23.6%
1993+20.3%

These are historical patterns, not a forecast — past calendar-month performance does not predict future returns.