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ServiceNow Seasonality

Historical month-by-month and year-by-year returns

Based on 15 calendar years of monthly closes, starting 2012.

By Month

MonthAverageMedian% PositiveBestWorst
January+3.7%+7.9%57%+23.6%28.1%
February+0.2%1.4%43%+17.1%11.6%
March0.9%0.3%50%+11.5%14.4%
April+2.2%+0.8%57%+22.7%17.0%
May+5.2%+3.8%64%+40.8%10.3%
June+3.4%+2.4%71%+19.7%20.2%
July+4.1%+4.2%80%+12.8%8.3%
August+4.7%+4.5%69%+30.1%11.9%
September+1.4%0.0%50%+24.4%13.1%
October+4.3%+4.7%71%+17.6%20.8%
November+2.2%+0.6%50%+17.9%11.6%
December0.8%0.0%50%+6.1%10.6%

By Calendar Year

YearReturn
202527.7%
2024+50.1%
2023+82.0%
202240.2%
2021+17.9%
2020+95.0%
2019+58.6%
2018+36.6%
2017+75.4%
201614.1%
2015+27.6%
2014+21.1%
2013+86.5%

These are historical patterns, not a forecast — past calendar-month performance does not predict future returns.