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Monster Beverage Seasonality

Historical month-by-month and year-by-year returns

Based on 41 calendar years of monthly closes, starting 1986.

By Month

MonthAverageMedian% PositiveBestWorst
January+4.2%+0.1%51%+100.0%15.1%
February+5.0%+5.3%59%+41.2%23.5%
March+5.7%+4.3%59%+88.9%16.1%
April+4.1%+0.8%54%+69.6%27.3%
May+4.5%0.0%49%+89.2%18.7%
June+1.5%0.0%46%+26.9%20.0%
July+5.1%+0.5%59%+91.7%20.7%
August0.8%0.0%45%+38.2%40.1%
September0.1%1.5%40%+27.3%25.0%
October3.0%1.6%43%+60.0%66.7%
November+8.1%+5.9%65%+65.2%36.2%
December2.0%0.0%45%+19.7%40.0%

By Calendar Year

YearReturn
2025+45.9%
20248.8%
2023+13.5%
2022+5.7%
2021+3.8%
2020+45.5%
2019+29.1%
201822.2%
2017+42.7%
201610.7%
2015+37.5%
2014+59.9%
2013+28.3%
2012+14.7%
2011+76.2%
2010+36.1%
2009+14.5%
200824.3%
2007+31.5%
2006+70.9%
2005+332.9%
2004+332.4%
2003+99.5%
2002+0.5%
2001+8.4%
200010.1%
199919.8%
1998+196.6%
1997+70.6%
1996+54.5%
199563.3%
199428.6%
199340.8%
1992+97.2%
1991+20.0%
19900.0%
198959.5%
1988+196.0%
198766.7%
198640.0%

These are historical patterns, not a forecast — past calendar-month performance does not predict future returns.