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Hershey Seasonality

Historical month-by-month and year-by-year returns

Based on 42 calendar years of monthly closes, starting 1985.

By Month

MonthAverageMedian% PositiveBestWorst
January0.1%1.0%49%+16.2%11.9%
February+3.4%+3.3%79%+21.3%10.9%
March+1.7%+2.2%64%+13.3%12.0%
April+0.3%+0.8%55%+9.8%12.9%
May+1.6%+0.7%55%+14.0%6.2%
June+0.9%+0.9%60%+22.2%16.4%
July+2.2%+1.3%50%+25.5%9.5%
August+0.3%1.3%37%+18.0%9.8%
September0.0%0.0%49%+26.8%24.9%
October+0.3%+0.3%51%+16.8%24.9%
November+0.4%+0.3%54%+16.5%8.7%
December+1.1%+1.2%59%+16.8%12.3%

By Calendar Year

YearReturn
2025+7.5%
20249.2%
202319.5%
2022+19.7%
2021+27.0%
2020+3.6%
2019+37.1%
20185.6%
2017+9.7%
2016+15.9%
201514.1%
2014+6.9%
2013+34.6%
2012+16.9%
2011+31.0%
2010+31.7%
2009+3.0%
200811.8%
200720.9%
20069.9%
20050.5%
2004+44.3%
2003+14.2%
20020.4%
2001+5.2%
2000+35.7%
199923.7%
1998+0.4%
1997+41.6%
1996+34.6%
1995+34.4%
19941.3%
1993+4.3%
1992+5.9%
1991+18.3%
1990+4.5%
1989+38.0%
1988+6.1%
19870.5%
1986+43.4%
1985+37.3%

These are historical patterns, not a forecast — past calendar-month performance does not predict future returns.