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Booking Holdings Seasonality

Historical month-by-month and year-by-year returns

Based on 28 calendar years of monthly closes, starting 1999.

By Month

MonthAverageMedian% PositiveBestWorst
January+3.7%1.2%44%+102.4%18.7%
February+5.6%+5.9%70%+26.5%36.5%
March+5.3%+2.8%70%+43.0%20.7%
April+9.9%+4.4%71%+95.9%20.9%
May+1.3%+0.5%50%+84.7%39.7%
June+0.6%0.5%43%+67.6%30.8%
July+0.7%+2.0%57%+47.1%37.8%
August+3.5%+4.2%62%+30.1%37.8%
September6.3%0.9%41%+19.5%56.3%
October+1.5%+2.0%56%+51.4%51.6%
November+2.0%+2.0%56%+35.7%56.5%
December0.4%1.2%44%+38.6%47.5%

By Calendar Year

YearReturn
2025+7.8%
2024+40.1%
2023+76.0%
202216.0%
2021+7.7%
2020+8.4%
2019+19.2%
20180.9%
2017+18.5%
2016+15.0%
2015+11.8%
20141.9%
2013+87.4%
2012+32.6%
2011+17.1%
2010+82.9%
2009+196.6%
200835.9%
2007+163.4%
2006+95.4%
20055.4%
2004+31.8%
2003+86.5%
200272.5%
2001+343.4%
200097.2%

These are historical patterns, not a forecast — past calendar-month performance does not predict future returns.